Explore the world with us
Discover extraordinary destinations like never before on an unforgettable trip designed exclusively for Prima readers
Travelling with Prima Holidays
At Prima Holidays, we specialise in bringing our readers exceptional tours and cruises to beautiful destinations in the UK and beyond with like-minded travellers. On a getaway with us, you can expect extraordinary experiences with famous faces, unforgettable trips with fellow Prima readers and unique and exciting itineraries. From magical cruises and rail journeys to escorted tours and short breaks, our trips are hand-picked and hand-crafted with you in mind.
Best-selling rail break
Escorted tour
See the Swiss Alps and ride the Glacier Express
In association with TS Tours
Stay in beautiful Interlaken and see the highlights of Switzerland on this no-fly tour – which includes several rail journeys and two lake cruises
Collection
Affordable cruisesFor a memorable holiday jam-packed with experiences, browse our collection of glorious cruises
Limited time offer: save up to 15%pp*
Escorted tour
Ride the little trains of the Dolomites from Lake Molveno
In association with TS Tours
Ride four mountain rail and cableways through the Dolomites, explore this beautiful region’s atmospheric towns and enjoy optional excursions
New small-group tour
Escorted tour
Discover the wonders of Montenegro
In association with TS Tours
Explore stunning Venetian old towns, charming coves and verdant national parks on this small-group tour
Limited time offer: save 15%pp*
Escorted tour
Explore Lake Garda, Venice and Verona on a Northern Italian adventure
In association with TS Tours
Stay in a stylish hotel near Lake Garda, journey into the Dolomites and visit Venice and Verona
Collection
Our best trips under £1,500Find a great deal with our range of affordable tours, and book your next trip for under £1,500 per person
Travel in a small group
Escorted tour
Stay at Romania's Hotel of Ice and explore Transylvania
In association with TS Tours
Enjoy an unforgettable stay at Transylvania’s Ice Hotel and explore some of Romania’s most picturesque medieval towns
Collection
Take a trip with one of our acclaimed expertsSee spectacular scenery, beautiful landscapes and inspiring cities in the company of our esteemed experts