Explore the world with us
Discover extraordinary destinations like never before on an unforgettable trip designed exclusively for Prima readers
Travelling with Prima Holidays
At Prima Holidays, we specialise in bringing our readers exceptional tours and cruises to beautiful destinations in the UK and beyond with like-minded travellers. On a getaway with us, you can expect extraordinary experiences with famous faces, unforgettable trips with fellow Prima readers and unique and exciting itineraries. From magical cruises and rail journeys to escorted tours and short breaks, our trips are hand-picked and hand-crafted with you in mind.
All meals and selected drinks included
Expert-led
Cruise Holland's waterways and visit Keukenhof Gardens with Adam Frost
In association with TS Tours
Spring is the perfect time to visit the Netherlands. Discover Amsterdam, Rotterdam and Utrecht on a Northern Rhine river cruise
Collection
Learn a new skillSpend time with skilled experts and like-minded enthusiasts on one of our exclusive artistic breaks
Cruise
Cruise from Liverpool to Europe's sparkling Christmas markets
In association with TS Tours
Shop for thoughtful, one-of-a-kind gifts on a small-ship cruise to France, Belgium and The Netherlands
Collection
Our best trips under £1,500Find a great deal with our range of affordable tours, and book your next trip for under £1,500 per person
Hurtigruten's promise: free cruise if no recording sighting of the Aurora
Cruise
Chase the Northern Lights on an unforgettable Arctic voyage
In association with TS Tours
Discover Norway's dramatic coastline on this 12-day round-trip voyage from Bergen, sailing beyond the Arctic Circle
Collection
UK Short BreaksOur UK short breaks collection has something for everyone - from delicious foodie stays, to thrilling murder mystery experiences, and tours with our incredible experts.
Best-selling rail break
Escorted tour
See the Swiss Alps and ride the Glacier Express
In association with TS Tours
Stay in beautiful Interlaken and see the highlights of Switzerland on this no-fly tour – which includes several rail journeys and two lake cruises
Collection
Our favourite Christmas escapesGet in the festive spirit with a festive trip to a memorable concert, enchanting Christmas markets or magical Lapland